I like presenting. I have a not-so-secret yearning for a job on the Shopping Channel too. Over the last year, I’ve had the pleasure of delivering several Social Media 101 workshops to a number of groups and organizations. Because I believe very strongly in what some might call the strategic tenets of the medium (and if you’re wondering what these tenets are, I’d suggest reading the inimitable Tamar Weinberg’s recent post here), I also believe in creating a similar authenticity in presentations about social media. SpaceRace specializes in helping people, companies, and organizations develop a digital strategy. Every person, company, and organization is different. Every presentation requires a close examination of the particular goals that can be achieved through a social media strategy and tactics. But the presentation itself should hold true to the ideas housed within. Walking the talk (in my best New York accent).
Tonight I’m working on a presentation for a large non-profit organization, and I’m thinking about how I’d like to position our time together as a conversation rather than a one-way delivery of stats, facts, and anecdotes. They are expecting me to stand at the front and deliver slides (and perhaps a few one-liners), but I’m going to create an experience for them that will illustrate that I’m there to listen as much as I am to share what I know. Here are my new rules:
1. I’m going to make it user-centric and personal. Do the research. What do I know about my audience? Their audience? Are they new media newbies? What is their existing decision making structure? What might their resources allow them to explore?
2. I’m going to make it interactive. Social media is “tactile”. It’s about actions and response. It’s about giving, and then responding. If we talk about Twitter, we need to tweet. I can help facilitate by creating a hashtag in advance, and invite my network to welcome and contribute.
3. I’m going to make it accessible through a number of entry points. On the day, it might be Prezi, or it might be Keynote. But it will be holdable in one’s hands, should someone want to use a pen and make notes. It will be accessible through their website, and other channels. Scribd. Slideshare. Maybe a podcast.
4. I’m going to make it fun. I’m going to wear a lampshade on my head. Wait…no! I’m going to wear my Snuggie!
5. I’m going to be myself. I won’t misrepresent my experience, my knowledge, and my current state of learning. Aren’t we always learning? Don’t we learn by listening?
6. I’m going to tell the truth. I’m going to provide case studies that relate. Warts, corns, and all. I’m not going to talk about the pot of gold, but rather how slippery the rainbow is.
7. I’m going to make it sustainable. I’m going to encourage and enable my audience to continue the conversation, with me and with each other. I might build a wiki, open up comments wherever it is housed, or plan follow ups and check ins. I’ll give my personal email address, phone number, and all the places within the social media space that I can be found and contacted.
I hope it goes well. I’m really looking forward to working with this group, because they’re out to make the world a better place for their clients. They deserve the best.