Geek in Toque
Once again, this is not a listing of places where I quaffed magic mushrooms in a field (that’s a totally different blog). Instead, this is my weekly round-up of the best of the interwebz, painstakingly curated by spending probably too much time online. In my defense, we were pummeled/blessed with about 5 feet of glittery white snow this week here in our mountain hideaway, so I had a lot of time to ponder the awesomeness that came through the channels. In no particular order:

1. Blogchat A rolling stone or Twitter chat gathers no moss, but it certainly gathers smart participants and endless pearls of bloggy wisdom every Sunday evening at 8 pm Central. Hosted by the inimitable Mack Collier and featuring a changing roster of learned pros, Blogchat moves faster than a speeding torrent and is a source of great connections and tips for making the most of your online presence. You can participate through a Twitter client like Tweetdeck or HootSuite by creating a search column for the term ‘#blogchat’. New tweets with the #blogchat hashtag show up in your column. Or if you want to follow #blogchat on another site, you can try TweetChat or WTHashtag – Learn more here.

2. – is lovely new HTML5 e-book from the developers of Chrome. It’s a stocking stuffer for the geek in your life. An anonymous tip for your clueless boss. Every “thing” is shareable. Delicious illustrations from Christoph Niemann add to the playful vibe. Love this.

3. Meet Up – Having relied on MeetUp to connect with like-minded peeps and discover helpful IRL events, this week I started a group. Hiding away in a mountain town is a spectacular experience, but I do miss the opportunities to network that living in a tech hub like Toronto afforded me. I’m very keen to connect with other Geeks in Toques, and love the usability, choice, and promotion tools that MeetUp offers. Support is amazing and I loved having to promise to take it offline – because most of us have the online network of our choice all sewn up and we do need to reach out and touch each other (with permission, of course) every once in a while.

4. When Bad Websites Happen to Good People We’ve all seen it. That company with a remarkable product and remarkable people with the GeoCities 1995 web presence. The site you want to use, but can’t, because it’s as prickly as a porcupine’s hiney. That opening autoloading video that makes your teeth gnash every time you drop by. “Nascent blobs of regurgitated brochures” (Tip 2). Involved in a site refresh or critical overview? You should read these 10 little nuggets of plain-spoken sense, and share them, and comment on them, and add to them, and tattoo them on your forehead.

5. My lady friends? You need to read this blog. Often.

Have a week to end all weeks. Be awesome to each other.

Sometimes it’s easier to think about Twitter in terms of what it shouldn’t be:

  • a place for robots (or people acting like robots) to blast out sales shizzle
  • a place where the gormless stars of The Hills brag about spray tans
  • a place for  faceless companies to spew mission statements
  • a place to be a twat

Twitter is a conversation. It’s a place that facilitates worldwide communication within the tricky parameters of 140 characters. And 140 characters means a very small window of opportunity to get one’s point across. Twitter is as search-y as Google, but in real time, and related to conversations actually happening. Twitter’s usability has morphed and improved with the development of third party applications, particularly for business. Users can experiment with clients such as HootSuite, TweetDeck and CoTweet to manage multiple accounts and access numerous search fields and conversation strands. The ability to stream followers and friends into lists (public and private) is an amazing organizing tool.
In order to be followed on Twitter, a company or individual  (and preferably, an individual from a company) must follow others and initiate conversations, share valued content, conform to the Twitter “rules”, such as giving credit when a link is shared, and respond to mentions and direct messages in a reasonably timely fashion.  Not once a week during scheduled “social media time”.  Surefire techniques for not being followed would be to not follow back (here again is a fine line, since automated following is hugely frowned upon), to blast out scheduled content directed at everybody (but really nobody), and to be unresponsive. All interactions are public on Twitter (except for Direct Mentions, which work like email), so it is easy for anyone to look at a Tweeter’s history and see a gaping absence of real connection. Like any social network, it takes time to build community. But the time to start is now.

Tweeting as a company is a hugely difficult exercise unless one has the brand awareness of a Dell or an Apple, a government agency, or a specifically web-based customer service function (like FlipVideo, FreshBooks, Prezi). Since companies aren’t typically good at making their messages personal and directed at individuals (whether within an existing Twitter channel or a conference related backchannel), they can come across as unwelcome, noisy advertising reps. Companies that Tweet successfully allow the personal and human qualities of their Tweeters shine through. They prove themselves not to be robots by being real, multifaceted, and genuine. They use real photographs, instead of company logos. They indicate which company they work for, but describe themselves in authentic, natural ways.

The consistent use of hashtags (the act of putting a # in front of a term, thus making it searchable for all others and creating a de facto “theme”), makes it relatively easy to follow discussions, events, and topics.  Even the act of monitoring these discussions is useful, because despite their frenetic appearance, many individual issues are being addressed. Most chats are archived for those who miss a week. Lists and groups of participants are available on third party sites like TweepML. Think of these chats as a place to hold a virtual focus group with real, live, online customers. It’s a great opportunity to start connecting and build trust.

Tweeting through events provides a valuable backchannel for attendees and virtual observers alike. Most conferences now assign themselves a hashtag, so that anyone following the event can participate or “watch” by following that particular meme. Examples include #BlogHer, #ISTE2010, and any TED or TEDx event.
If a company is sponsoring a speaker, they might assign someone to tweet from the audience, mentioning that speaker’s key points, external resources, plans for later (TweetUps etc), links mentioned, and manage questions for the speaker from the audience. Presenters might agree to be online to answer questions post workshop. Displayers might offer promotions and contests through the backchannel. Twitter users at conferences often organize their own events, or TweetUps, to make IRL (in real life) connections. Participation or sponsorship of these events can show potential customers that the backchannel is valued, and that companies are listening and participating, and facilitating the IRL holy grail. Because it’s great to meet people. Unless they’re twats.

Tweeting content that people want to share is important, and can include articles, blog posts, free access to desirable content, and promotions on websites. The best way to gauge whether content is valued can be through the number of retweets (RTs) a message earns. But if nobody is following, then nobody benefits. If a tree falls in the forest….  However, the best, most authentic, and only sustainable content worth sharing is interaction. Entering conversations. Asking questions (real ones). Promoting others. Sharing research, within a loop that allows those who access the content to share it, comment, and add their thoughts.
Twitter is full of content, great articles, posts, videos, and discussions. By tapping into what people are talking about, it’s possible to understand what they value. What they share with each other, and the topics that resound.  For organizations, developing an “editorial calendar” can help for planning time spent nurturing and creating relationships on Twitter. Each month of the year presents opportunities to focus on specific content, as well as the more traditional areas of interest.  For example,  September and October offer a variety of opportunities to talk about heading back to school. Hosting a Tweet Up (where Twitterers shed their keyboards and meet up in real life) can be paired with promotions, launches, and bringing people together, eliciting a favourable emotional response from existing and potential customers.

Be real. Be human.  You can’t automate it. You can’t manufacture trust. But get out there. The early bird catches the worm, and poops on the twat.


The full report is ready for download. So are other local government action resources.